
With over 85% of buyers looking to the internet to research purchase decisions, you need to be seen.
A growing 65% use Google, declining 18% use Yahoo and static 10% use Bing. All of them have a different method to find and rank your website. Search Engine Optimisation (SEO) is a range of activities designed to get your website to the top of a search list.
For the first time in history buyers are trying to find you. They use the internet. You can pay to drive traffic at your website, and the good news is, you only pay when you are successful in gaining interest.
Pay per click providers present your advertisement when people search, those are the results on Google at the top called ‘sponsored links’ and the ones on the right side.
Remember, once it is on the web, you can’t get it back! There is a wealth of information available if you know how to find it.
One of our applied research products is Sales Lead Generation. The information on the web is used to identify buyers who are engaged to identify and give details about themselves and their intentions.
New media is here to stay, news print is behind the game, the first reports of major events are in the social networks and have been, consistently, since the ‘9/11’ attacks. Opinions are formed in social networking and business is won or lost before it ever reaches the high street or offices. The virtual world is real business.